Sinking our teeth into creativity

Agency Partner: Ogilvy Healthworld

Event: Sensodyne Launch

Location: Turbine Hall

Pax: 300

Scope: 360 event management conceptualisation, planning, and production

Brief: To create a dynamic and immersive launch of the Sensodyne sensitive toothpaste.

Our approach

We developed a multi-sensory experience for guests that pushed comfort levels and educated on product features when it came to tooth sensitivities.  

What we created

Using the iconic Turbine Hall we activated the venue spaces to introduce guests to the new product, create huddle points for the sales and marketing team, interactive stations where guests could be delighted by the food we had on offer as well as the main launch stage.

We played with the concept of hot and cold with twist. Dry ice warm drinks were served as guests made their way in from the cold to the venue where they were treated with a molecular gastronomy menu – bringing technology and food to life. We wove in various cues from the ad campaign into the décor to tell the story of our client throughout.

As the guests moved towards the stage for the launch, a massive block of ice appeared with a pickaxe wielding sculptor who carved out the Sensodyne logo from the block as the new product was being released.

A memorable evening that showcased how a product launch can be turned into an interactive display of creativity for everyday items. This will long be remembered as one of our favourite projects we have worked on.